Many online retailers fail in the e commerce area due to poor designs in their webpages and sites. The online retailer Toggi on the other hand has possibly one of the better sites online for retailers in their line of business. This article will look at the main points of why their website is something to be worth admiring and even copying if one wants to succeed in online retail sales and purchases.
Speed has something that their website has. Its simple design makes it a breeze to load even in slow connections, and connections of just around 1 mbps sees all pictures loaded in just a matter of seconds. Thus one does not have to wait too long to see what they have to offer, and one can spend more time surfing and choosing the product one is interested in.
The speed of course gets a boost from the simpler design of the site which has basically minimal graphics and special effects. It shows main offerings of the store in the center and choices of apparel by gender on the left. By the main tabs on the left side one can choose by organized items that the store has to offer.
An interesting tab on the left of the site is one that deals with a technical guide. The guide basically covers the material usage of the items on sale and gives technical specs on each one in terms of how it can stand up to the elements. This is quite interesting and useful for first time buyers.
Clicking on any of the tabs on the left further opens up newer menus that are further subdivided into men, women and children sizes. What is also interesting is the occurrence of an accessories section wherein it shows offerings that are not in the clothing line such as bags, purses and even scarves.
Social media is also well represented within the site as one can also click links to these sites. There are available Facebook, Instagram and Twitter tabs you can click and go to. More product offerings are also marketed on these sites, as what is of course planned by the web developers to increase market reach.
A further interesting thing that the company does on its site is a registration page for its products. It is a novel idea for people who have purchased products from their many stores to register these products, place of purchase as well as comments. It is a good after purchase marketing ploy to get current customers and keep them. The product registration page captures names, contact address and also comments on why one chose the product in the first place. The data on this is good for further market research and customer segmentation.
Thus the site gives designers or would be webmasters the key ingredients in what to look for in a website. Speed, simplicity and conciseness in providing and gathering information are handled well and in a straightforward manner. It is a fine example to use if one is teaching what the main components of a successful webpage and online business are.
Speed has something that their website has. Its simple design makes it a breeze to load even in slow connections, and connections of just around 1 mbps sees all pictures loaded in just a matter of seconds. Thus one does not have to wait too long to see what they have to offer, and one can spend more time surfing and choosing the product one is interested in.
The speed of course gets a boost from the simpler design of the site which has basically minimal graphics and special effects. It shows main offerings of the store in the center and choices of apparel by gender on the left. By the main tabs on the left side one can choose by organized items that the store has to offer.
An interesting tab on the left of the site is one that deals with a technical guide. The guide basically covers the material usage of the items on sale and gives technical specs on each one in terms of how it can stand up to the elements. This is quite interesting and useful for first time buyers.
Clicking on any of the tabs on the left further opens up newer menus that are further subdivided into men, women and children sizes. What is also interesting is the occurrence of an accessories section wherein it shows offerings that are not in the clothing line such as bags, purses and even scarves.
Social media is also well represented within the site as one can also click links to these sites. There are available Facebook, Instagram and Twitter tabs you can click and go to. More product offerings are also marketed on these sites, as what is of course planned by the web developers to increase market reach.
A further interesting thing that the company does on its site is a registration page for its products. It is a novel idea for people who have purchased products from their many stores to register these products, place of purchase as well as comments. It is a good after purchase marketing ploy to get current customers and keep them. The product registration page captures names, contact address and also comments on why one chose the product in the first place. The data on this is good for further market research and customer segmentation.
Thus the site gives designers or would be webmasters the key ingredients in what to look for in a website. Speed, simplicity and conciseness in providing and gathering information are handled well and in a straightforward manner. It is a fine example to use if one is teaching what the main components of a successful webpage and online business are.
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